From a property sales floor in Jakarta to surveillance blueprints, espresso bars, a shopping mall boardroom, and now a doctoral dissertation on brand banter, Wawas Bangun Tegar Sunaryo Putra has built his career at the intersection where nobody expects to find it. He is a communicator who makes numbers speak, a strategist who turns ideas into action, and a researcher currently deep into a Doctoral journey in Communication and Leadership. His path was never a straight line, and that is exactly the point. Every chapter, sales, security technology, coffee, property, and now research, left behind a tool he still uses today, building toward one simple belief: rigor and warmth were never opposites. They are the same thing, said in two different registers.

Lecturer: brings marketing communication into the classroom for both communication and business students at LSPR Institute of Communication and Business.
Doctoral Student: in Communication and Leadership (2025 to 2028) at LSPR, researching brand banter, how institutions gain resilience and trust by learning to be a little less formal.
Founder and CEO: of the Indonesian School of Research (ISOR), built around his own Killer Research framework, including The Optic Model and Research Strategy Brief.
General Manager: at TATA PRO, leading Thamrin City Mall's commercial strategy since 2019, the operational proving ground behind his research thinking.
Scopus indexed researcher: with published work spanning branding, human resources, entrepreneurship, and technology adoption, and more than 1,200 citations on Google Scholar.
Invited trainer: for thesis supervisors and researchers at universities including UNDIRA, UPN Veteran Yogyakarta, and Universitas Darma Persada.
Peer reviewer: for Corporate Communications, An International Journal, published by Emerald.
Best Graduate: of the Master's Degree in Communication Studies at LSPR.
Nonlinear career: spanning property sales, surveillance technology, coffee mastery at Starbucks Indonesia, and property management, before research became the throughline.

Imagine stepping into the world of research with confidence, clarity, and purpose. Gone are the days of staring blankly at your screen, overwhelmed by endless drafts and uncertain results. Welcome to the Research Bootcamp, where the art of research isn’t just taught—it’s mastered.

Many believe that great researchers are born with a natural gift, but the truth is far more empowering: research excellence is a skill that anyone can learn. Through this bootcamp, the mysterious world of research is broken down into simple, actionable steps that turn even the most hesitant writers into confident, Killer Researchers. At the heart of this transformative experience lies the Optic Model & Research Strategy Brief, a proven framework that demystifies the research process. From ideation to execution, participants learn to navigate the complexities of research writing with precision, producing results that don’t just meet expectations—they redefine them.

This isn’t just about writing; it’s about reimagining your potential as a researcher. With hands-on coaching, real-world applications, and a mindset shift, the Research Bootcamp unlocks a world where research becomes second nature. Whether you’re a student, a professional, or an academic, the Research Bootcamp equips you with the skills to conquer any research challenge. Step out of the shadows of uncertainty and into the spotlight of innovation. Are you ready to craft research that inspires, persuades, and leaves a lasting impact? Let’s turn your vision into reality—and along the way, create Killer Research that shapes the future.

In today's dynamic research landscape, Structural Equation Modeling using Partial Least Squares (PLS-SEM) has emerged as a vital analytical tool for researchers aiming to explore and validate complex theoretical models. This teaching module, crafted by Wawas Bangun Tegar Sunaryo Putra, S.E., M.I.Kom., serves as a comprehensive guide to the fundamentals and advanced applications of PLS-SEM, particularly in the realm of business research.

Readers are introduced to the essential concepts of SEM and PLS, guided step-by-step through effective PLS-SEM model specification and evaluation. The module emphasizes practical use with SmartPLS, the leading software for SEM-PLS modeling, offering clear instructions, practical examples, and insights into avoiding common pitfalls.

Designed for students, academics, and professionals seeking an in-depth understanding of this methodology, the module goes beyond theory, featuring real-world case studies and diverse research applications that showcase the flexibility and power of PLS-SEM. By blending robust theory with hands-on practice, this teaching resource enhances methodological expertise and sharpens analytical skills—empowering researchers to tackle the challenges of contemporary research with confidence.