THE PROPERTY SALES CHAPTER
Wawas's journey into the professional world began amidst the vibrant chaos of Jakarta’s iconic Pasar Mayestik, where he balanced his university studies with a full-time role at PT. Metroland Permai. This was no ordinary job—it was a crash course in the art of connection, persuasion, and adaptability. Here, he learned that success in sales and marketing wasn’t just about selling products; it was about crafting experiences that resonated with people.
Every interaction with clients became a live experiment, teaching him to read situations, respond intuitively, and adapt strategies on the fly. Whether it was engaging shoppers or collaborating with his team, Wawas honed his skills in communication, problem-solving, and creating meaningful connections—qualities that would shape his professional ethos for years to come.
Balancing this demanding role with weekend university lectures was no small feat. It required relentless discipline, time management, and resilience. The bustling marketplace during weekdays contrasted sharply with the academic rigor of his weekend classes, yet this dual responsibility sharpened his focus and fortified his determination.
Amid the colorful energy of Pasar Mayestik, Wawas not only mastered the fundamentals of sales and marketing but also developed a deep appreciation for the power of human connection. This chapter of his life laid the foundation for a career marked by adaptability, innovation, and a drive to turn every challenge into an opportunity for growth.
Where Ambition Met Resilience
THE AVIGILON CHAPTER
Fast forward to 2016, Wawas Bangun found himself navigating the high-tech corridors of Avigilon, a Motorola Solutions company. Stepping into the role of Drafter and Surveillance Designer, he seamlessly blended his multimedia expertise with the precision demanded by the world of surveillance technology. Here, every blueprint wasn’t just a technical drawing but a critical piece in creating secure, efficient, and intuitive environments.
But for Wawas, this role was more than just following specifications—it was about reimagining possibilities. His designs became a hallmark of technical accuracy fused with visual storytelling, transforming complex layouts into intuitive and effective solutions. Whether optimizing security coverage or crafting user-friendly systems, Wawas elevated his work into a new realm of creativity and functionality.
This dedication and innovation didn’t go unnoticed. Recognized for his ability to bridge the gap between technical expertise and real-world application, Wawas was quickly promoted to Sales Engineer. In this new role, he became more than a designer; he was a strategic partner to his clients. Combining his in-depth understanding of surveillance systems with a consultative approach, he ensured every solution was tailored to meet specific security challenges.
For clients, Wawas wasn’t just another salesperson; he was a trusted advisor who demystified cutting-edge technology. He translated complex concepts into accessible, reassuring solutions, empowering organizations to feel confident in their security investments. From designing systems to delivering client-focused solutions, Wawas's journey at Avigilon showcased his ability to think beyond the task at hand and redefine what it meant to create impact in the tech-driven world of surveillance.
This chapter of his career not only expanded his technical expertise but also solidified his ability to lead with empathy, insight, and a relentless commitment to innovation—qualities that would propel him to even greater heights in his professional journey.
Transitioning to The Technology Industry
THE STARBUCKS CHAPTER
In a surprising twist, Wawas Bangun took an unconventional detour in his career, donning the iconic green apron of Starbucks as a barista. While some might view this as a step away from ambition, for Wawas, it was a deliberate and necessary move. As he approached his final semester of university, the demands of balancing a bachelor thesis with work called for a role that offered both flexibility and opportunity. Starbucks became the perfect place to grow in unexpected ways.
Starting as a “Green Bean,” Wawas quickly immersed himself in the culture and values of Starbucks. This wasn’t just a job; it was a transformative experience. He embraced Starbucks’ ethos of connection and quality, and within a year, he had risen through the ranks to become a Coffee Master and, eventually, a District Coffee Master—a position achieved by only a select few in such a short time.
But for Wawas, it wasn’t just about making coffee; it was about creating moments. Each drink he crafted was an opportunity to share a story, build a connection, and leave a lasting impression. Behind the counter, he discovered the power of service done with heart and purpose. Wawas organized coffee-tasting sessions, delved into the intricacies of brewing techniques, and shared the nuanced flavor profiles of different beans, helping customers see coffee as more than just a beverage.
His leadership wasn’t confined to customer interactions. As a mentor to new baristas, Wawas instilled a dedication to excellence and a passion for creating meaningful customer experiences. He inspired his team to see their roles as opportunities to connect and inspire. Whether training others or creating memorable coffee moments for customers, Wawas viewed each interaction as a chance to make a difference.
This chapter in Wawas’s journey wasn’t just about mastering coffee; it was about mastering the art of leadership, connection, and storytelling. The lessons he learned behind the counter—balancing precision with creativity, passion with purpose, and service with strategy—became cornerstones of his approach to future roles. Through the simple act of pouring coffee, Wawas discovered how to pour meaning into every interaction, a philosophy that would continue to define his leadership style and professional ethos.
Brewing Connections Through Coffee Culture
BACK TO THE PROPERTY CHAPTER
In 2019, Wawas Bangun stepped back into the property industry, joining TATA PRO as Marketing and Business Development Manager. At a time when the industry was grappling with unprecedented challenges brought on by the COVID-19 pandemic, Wawas saw an opportunity to redefine the role of retail spaces in the lives of communities. His innovative approach would soon transform Jakarta’s Thamrin City Mall from a traditional retail hub into a vibrant destination of culture, community, and engagement.
Where others saw setbacks, Wawas envisioned potential. Leading his team with resilience and creativity, he reimagined the mall’s spaces, infusing them with cultural significance and a renewed sense of purpose. One of his standout projects was the Heritage Festival, which became a cultural beacon. By showcasing traditional batik and multi-ethnic products, the festival celebrated Indonesia’s rich heritage and created a space where identity and tradition thrived.
The transformation didn’t stop there. The Ladies Market evolved into a high-end fashion zone, offering an elegant, luxurious shopping experience that attracted discerning customers. Each project was driven by Wawas’s understanding of what makes a space more than functional—it’s the experience, the connection, and the story it tells.
In 2022, Wawas’s visionary leadership was recognized, and he was promoted to General Manager. In this expanded role, he took his efforts to the next level, curating experiences that blurred the lines between retail and lifestyle. His creations, like The Hanging Out and Xhibition - The Central Showcase, were more than just mall sections—they were immersive environments designed to captivate visitors and foster a sense of belonging.
The Hanging Out became a buzzing culinary hotspot, combining street food and gourmet delights in a lively, modern setting perfect for socializing and relaxation. Meanwhile, Xhibition emerged as a central attraction, blending travel essentials, lifestyle products, and high-end fashion in a carefully curated space that elevated the customer experience.
For Wawas, these projects weren’t just about increasing foot traffic—they were about creating stories. Each space was crafted to engage, inspire, and connect with visitors on a deeper level. By turning Thamrin City Mall into a cultural and lifestyle destination, Wawas fostered a sense of community that brought people back time and time again.
This chapter of his journey showcases not only his ability to lead through adversity but also his talent for blending strategy with creativity. Wawas’s work at TATA PRO exemplifies his belief that spaces are not just physical locations—they are opportunities to tell stories, build connections, and inspire people.
From Marketing and Business Development Manager to General Manager
THE ISOR CHAPTER
Now, as the CEO of the Indonesian School of Research (ISOR), Wawas Bangun stands at the forefront of data and discovery, leading a movement to transform how research is taught and practiced in Indonesia. This role isn’t just another position for him—it’s a mission to reimagine research education. Under his leadership, ISOR has become a hub of innovation, where learning transcends theory and evolves into hands-on experiences that make a tangible impact.
Wawas has spearheaded initiatives like Research Bootcamps, immersive workshops, and personalized coaching sessions. These programs go beyond textbooks, equipping aspiring researchers with the tools to think critically, innovate boldly, and lead with confidence. At ISOR, participants don’t just learn—they engage, create, and solve real-world problems, positioning themselves as leaders in their respective fields.
For Wawas, data is more than just numbers on a spreadsheet—it’s a story waiting to be told, insights waiting to be unlocked. As a Statistics Coach and keynote speaker, he has dedicated himself to demystifying complex concepts, making them accessible and actionable for individuals and organizations alike. His ability to humanize data has helped businesses see it not as an obstacle, but as a powerful catalyst for growth and innovation.
Under his guidance, ISOR has evolved into more than just an educational institution; it has become a thriving community of thinkers, creators, and problem-solvers. Wawas’s passion is not just to teach research but to inspire a new perspective—one where research is viewed not as a task, but as an exciting journey of discovery. Through his leadership, ISOR is building a generation of researchers who are not only skilled but also driven to make meaningful contributions that shape the future.
With every bootcamp, lecture, and coaching session, Wawas is redefining what it means to be a researcher in the modern world, inspiring others to see the limitless potential within their ideas and data.
Leading a Research Revolution
THE COACH CHAPTER
So, who is Wawas Bangun, really? He’s a connector, a storyteller, a mentor, and a relentless seeker of growth. Through his unique journey, Wawas has mastered the art of turning complex ideas into relatable insights, helping individuals and organizations harness the power of data and research.
From the vibrant streets of Jakarta to the boardrooms of ISOR, his path has been a mosaic of experiences that define him as more than just a professional. He’s a leader who understands the profound impact of a well-told story, the transformative power of genuine connections, and the limitless potential that lies within each challenge.
As a Statistics and Methodological Coach, Wawas is dedicated to creating Killer Researchers—empowering individuals to go beyond the basics of research and make a lasting impact. Central to his approach are the Optic Model and Research Strategy Brief, innovative frameworks that guide researchers through clear, actionable steps to produce meaningful and high-quality research. These tools break down complex methodologies into intuitive processes, ensuring researchers can think critically, innovate boldly, and lead with confidence.
Recognized for his expertise and innovative teaching, Wawas has been invited by many universities to share his insights through workshops, seminars, and training sessions. He has trained thesis supervisors, academic professionals, and students, helping them unlock the potential of advanced statistical methods like SEM-PLS. His engaging sessions turn research and data analysis into accessible and actionable knowledge, empowering participants to excel in academia and beyond.
Wawas demystifies intimidating concepts, transforming numbers and methods into powerful stories that inspire action and innovation. His approach isn’t just about teaching statistics—it’s about equipping others to see data as a tool for storytelling, decision-making, and creating meaningful change.
Wawas Bangun is a living testament to the idea that true leadership is about constant evolution, unwavering adaptability, and the ability to inspire others to view the world through a lens of possibility. His mission is clear: to bridge the gap between data and people, ensuring that every challenge is met with clarity, creativity, and confidence.
Turning Complexity into Clarity